Consumer Insights & Brand Analytics Role - CPG/Retail

Consumer Insight & Brand Analytics

Will work closely work with partners, principals, consultants and data engineers to build different scales of analytical solutions involving variety of data sources and technology for CPG and Retail clients.

Marketing :

- Experienced in consumer and brand analytics, campaign analysis, concept testing of products, competitor analysis, promotion analysis, etc.

- Exposure with consumer survey questionnaire designs and/or data structure (if using syndicated data) is preferred.

- Experience in the following areas: segmentation, clustering, discrete choice modeling, design of experiment, associative mining, latent class modeling, etc.

- Expertise in SAS/R must

Desired skills and experience :

- Bachelors (+9 years of relevant exp), Masters (+7 years of relevant exp), Ph.D. (+4 years of relevant experience) in Engineering, Operation Research, Mathematics, Statistics, Marketing, preferred

- Experience in the following areas: segmentation, clustering, discrete choice modeling, design of experiment, associative mining, latent class modeling, etc.

- Exposure with consumer survey questionnaire designs and/or data structure (if using syndicated data) is preferred

- Expertise in SAS/R must

- Experienced in consumer and brand analytics, campaign analysis, concept testing of products, competitor analysis, promotion analysis, etc.

- Exposure to product assortment planning, consumer choice models, KANO, Shapley and Turf(Total Unduplicated Reach & frequency) is added advantage

- CPG and/or Retail experience preferred

- Demonstrate ability to work with ambiguous problem definitions, recognize dependencies and deliver impactful solutions through logical problem solving and technical ideations

- Ability to learn new analytical methods and technologies and apply in practical business problems

- Ability to independently drive innovative programs

- Ability to work in an agile mode

- Ability to consultant as a subject matter expert on complex client projects

- Good interpersonal, problem solving, reasoning and analytical skills

- Train junior team members on new capabilities

- Excellent verbal and written communications skills

What will make you successful :

- Ability to manage stakeholders

- Ability to make sense of ambiguity