Consumer Insights Analyst - Media

Consumer Insights Analyst

Brief Overview about the Job Role :

- Consumer Insights Analyst will work closely with other teams that coordinate efforts to improve content consumption in digital products through audience insights. You will be responsible for collecting and digging into various types of data, deep-dive to identify areas of improvements and delivering actionable recommendations. It is imperative that the resource brings the data to life through storytelling and data visualization. This role will report directly to the Insight Manager.

Key Responsibilities :

- Understand business challenges and goals of the company to formulate the approach for data analysis and model creation that will support business decision making.

- Leading reporting and analysis efforts for the brand, while also conducting deep dive analysis into web analytics data as well as data in our Content Data Warehouse (CDW).

- Generating content insights by leveraging textual data and traffic information from various sources.

- Planning and formulating hypothesis, measurements and pre-post performance analysis for new initiatives by relevant tag creation and system changes to support business decisions.

Desirable Skills :

- Insightful & analytical thinker with high attention to detail

- Good understanding of range of data manipulation and analysis techniques for quantitative analysis

- Ability to bring out insights, actionable recommendations and stories from data.

- Experience in using open source statistical analysis software like R.

- Experience in using Google Analytics to generate traffic insights.

Minimum Education required : Engineer from Tier I/II institute/Masters degree in statistics or a similar quantitative field