Consumer Engagement Manager - Retail Segments - IIT/IIM/XLRI/NTI/FMS/MDI/BITS

Segments - Consumer Engagement Manager (Retail)

Role & Responsibility:

- Responsible for consumer engagement (marketing execution) within the Organised Retail category - personalised commerce and consumer engagement business

- Developing consumer engagement strategy and implementing the same for the category and its accounts/partners.

- Develops annual consumer engagement program calendar for all accounts/partners in the category, leveraging insights and seasonal trends.

- Responsible for offers strategy and tactical campaigns to drive consumer acquisition and retention KPIs for the program, across the category and its accounts/partners

- Leads consumer acquisition via direct marketing and channel activation activities, across the category and its accounts/partners. Translates overall acquisition KPIs to achievable operational initiatives within account teams and oversees their implementation through account managers.

- Drives coupon and points redemptions through targeted marketing campaigns, across Organised Retail category and its accounts/partners. Designs appropriate offers/promotion to drive redemption volume and deliver value to customers.

- Conceptualizes and deploys tactical marketing initiatives with partner merchants at the point-of-sale to deliver higher consumer engagement with JioPrime.

Candidate Qualification and skill sets:

- BE/ BTech, MBA from a premier Tier 1 institute

- Should have 3-5 years of experience in consumer engagement campaigns including hands on knowledge of tactical performance marketing campaigns, and in leveraging customer data, technology, and marketing strategy for campaigns planning and execution

- Must be at ease with data science that impacts business/marketing ROI

Target Industries & Companies:

- Organized Retail Chains - Shoppers Stop Group, Future Group, Tata Group, Landmark Group, Arvind Group, Aditya Birla Group