Consumer Brand Planning Manager - AlcoBev - Only Female We are at present having a senior position as Consumer Brand Planning Manager - Senior Manager for a leading ALCOBEV company for BANGALORE location. We are only looking for female candidates for this position Position Name: Consumer Brand Planning Manager - Senior Manager Reports to: General Manager TYPICAL ROLE REQUIREMENTS: Qualification: MBA with specialization in Marketing (tier I/ II institute ) PURPOSE OF THE ROLE: The purpose of the role is to partner with the marketing team in identifying the right growth segments (Market &amp; Trade Insights), making company brands &amp; innovations more appealing to consumers (Consumer Insights) and thereby enabling brand planning &amp; decision making Experience: 4-7 Years of experience with at least 4 years of solid primary marketing research experience (client or agency) in consumer research Knowledge &amp; skills: ' - Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches - Extensive experience across product categories, specifically CPG (consumer packaged goods) - Ability to apply statistical and other multivariate analyses - Proficient with MS Office and statistical packages such as SPSS - Strong communication skills in writing, speaking and presenting AREAS OF RESPONSIBILITY :&nbsp; Planning &amp; Insights Generation:&nbsp; - Responsible for jointly developing the strategy for new and existing businesses and innovations along with the brand teams - Deliver true consumer insight by using both primary and secondary research - Define problems, collect information, establish facts and draw valid conclusions to drive insights - Act as a bridge between smart strategic thinking and great creative solutions - Keep abreast of developments within the client's industry and pass on this knowledge to the rest of the team - Contribute to ongoing thought leadership initiatives based on consumer insights skills Market research :&nbsp; - Develop a deep understanding of consumers, trade and markets in India across categories, and be the consumer insights and knowledge champion - Define the data needs with input from stakeholders and then work closely with the brand teams as well as with the suppliers on ensuring high quality deliverables, reporting and analysis - Display strong focus and involvement in understanding business and brand objectives and working with brand teams to develop and manage learning plans to best meet them. - Provide data, to prepare and support brand plans made annually, and to evaluate the effectiveness of the market intervention strategies - Identify areas for research and manage all market research initiatives, both qualitative and quantitative keeping in mind time and budget - Identify suitable research agencies, oversee the research activities, collate field data, define logical cuts and check the sanity of the information provided - Responsible for planning different aspects of research function such as consulting with marketing teams to understand research issues, solicit bids from research agencies, select and manage research agencies - Develop questionnaires, analyse and interpret data collected, develop presentations and make recommendations based on findings of the research - Contribute to the development and application of Best Practices for Consumer and Market Insights within company Execution of research projects :&nbsp; - Develop strong relationships with global and regional external research suppliers to ensure superior service and quality - Conduct regular market research activities to gauge the pulse of the industry and be up to date with latest trends in consumer preferences and competitor strategy - Conduct regular market assessment exercises to represent market data/activities (own product v/s the competitor) - Undertake strategic research activities for spotting global and macro-economic trends in spirits industry. Provide strategic feedback like competitor movement, emerging trends, changing consumer preferences to the respective brand head based on market analysis. - Maintain ongoing relationships with external research agencies and consultants to ensure the organization receives excellent standards of service. - Provide deep dive assessments of market focused topics as needed to support internal brands - Provide high priority industry impact assessments in collaboration with key business unit leaders - Develop - knowledge- modules on a regular basis based upon research done on a brand/ segment/ category - Weekly report to Head of Marketing and Category Head on the research assignments handled and status

Bangalore

Consumer Brand Planning Manager - AlcoBev   

Consumer Brand Planning Manager - AlcoBev    ,Job Description for Consumer Brand Planning Manager - AlcoBev    in TrustKlub Consulting Pvt. Ltd. in  Bangalore for (3-10) years of experience. Apply Now!

Job Description for Consumer Brand Planning Manager - AlcoBev    in TrustKlub Consulting Pvt. Ltd. in  Bangalore for (3-10) years of experience. Apply Now!