Connect & Heal - Online Campaign Manager

Company Overview

Founded in November 2016 by Sanjay Vinayak, Elwinder Singh and Galveender Kaur, Connect and Heal is a Bengaluru based integrated health-tech company.

With a team of 400+, Connect and Heal serves as the first port of call for families for all healthcare needs. We provide 360-degree care through our team of 800+ in-house doctors, preferred network of 6000+ hospitals, specialist clinics, and 3,500+ diagnostic centres and pharmacies across 60+ Indian cities. We are also the largest aggregator of ambulances with more than 4000 vehicles.

Connect and Heal has raised $11 million in funding from BAce Capital, Celesta Capital and a group of high profile Bankers across London, Singapore, Netherlands and US.

Responsibilities -

- Analyzing data to inform business development and campaigns

- Driving CRM initiatives, execution and optimization of campaigns across different channels - emails, push notifications, SMS, and Whatsapp

- Identify consumer segments to be targeted and set up campaigns accordingly

- Partnering with different stakeholders to keep them informed about upcoming data management initiatives

- Maintaining and improving data management processes and accuracy

- Manage the CRM platform - manage the budget and relationship

- To identify innovative ways to segment audiences and challenge assumptions on best approach, working with Data team where appropriate

- Champion automation across the business, help drive adoption and influence decisions with data and insights

Skills & Experience -

- Demonstrable experience of using marketing automation tools such as Moengage

- Hands-on experience in running CRM campaigns across multiple channels (including, but not limited to SMS, Whatsapp, push notifications and emails)

- Minimum of 2 years in a similar role (could be slightly lesser if from well-established/high-growth startups)

Good-to-have -

- Experience in setting up and running paid marketing campaigns across different platforms such as Google Search and Display, Facebook, Twitter, etc