Blog/Community Lead - Website and Mobile App Content Management - Leading the brand's health community by creating a strategy to strengthen it further to enhance traffic, subscriber base and engagement - Planning, managing and publishing all content on the community, handling discussion forums and engagement on the community - Conducting quarterly digital campaigns for building traffic on the community by researching and creating innovative content and plans for such campaigns - Regular liasoning with content/SEO agency for high-ranking SERP content to be published on the community as per set calendar - Liasoning with internal stakeholders for ensuring the best content and SEO practices for the community to stay ahead of competitors - Conducting monthly live online sessions with influencers and experts - Leading content, design and functionality improvement areas on brand's website and mobile app - Creating and handling landing pages and microsites for other digital campaigns Social Media, Digital Media, Digital Content : - Planning for and handling social media / digital media content by liasoning with the media lead for campaigns to drive traffic to the community - Creating media plans and executing them with the help of the media agency in order to enhance traffic and subscribers - Creating how-to and tutorial video content for the brand for the functionality of the website and app with the help of content agencies Influencer Management : - Conducting research and maintaining an up-to-date relevant health influencer list - Driving influencer-led campaigns for the community Analytics and reporting : - Preparing weekly website, community and mobile app analytics reports on traffic, engagement and best performing content/pages (daily during campaigns), along with promptly reporting any anomalies - Monthly benchmarking reports against the best in the industry for website, community and mobile app - Analysing trending search subjects around topicals for digital campaigns and community content in coordination with SEO agency - Daily website and campaign landing pages analytics tracking during campaign periods - Google Trends reporting for tracking search trends of brand and related terms during campaigns - Research as well as competition mapping and tracking to understand best community practices within the health insurance and health industries - Tracking and recording spends of function on a weekly basis and ensuring payments to all vendors as per timelines - Following IRDA guidelines for content and campaigns with zero errors and escalations Cross functional team coordination : - Understand and report requirements that cross functional teams have from digital marketing team - Timely approvals of creatives and content from Legal and Product teams along with IRDA regulatory filing as per stipulated guidelines

Mumbai

Community Manager - Insurance 

Community Manager - Insurance  ,Job Description for Community Manager - Insurance  in WEN in  Mumbai for (2-5) years of experience. Apply Now!

Job Description for Community Manager - Insurance  in WEN in  Mumbai for (2-5) years of experience. Apply Now!