Key Responsibilities/Core Responsibilities :
- To be focal point of the Corporate Marketing & Communications department with all Business Units, coordinating all requests and activities in all marketing and PR functions
- To take a lead role in the development and implementation of the communications plans for Corporate and Business units
- To advise on best media outlet for different target audiences and key messages
- To manage an editorial timeline for the business unit, ensuring adequate planning to support activity where appropriate in coordination with other business units timelines
- To manage the approvals process between the PR/Corporate Communications team, VP Marketing and Communications and the business unit contacts
- To advise on media materials, to ensure they are in an appropriate (eg. good pictures/right size) and timely format
- To proactively look for opportunities and suggest opportunities to place stories about the business relevant to the key media and audiences
- To maintain a good knowledge of the media relevant to the business and maintain an updated database of key media representatives
- To perform any other related duties as assigned by his/her direct supervisor
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