Commercial Excellence Head
Industry - FMCG / Foods / Beverage
Job Type - Permanent
Description - The role will involve work driving a transformation agenda, including planning and implementing high priority sales initiatives, building use cases and constructing narratives, and tracking and managing impact.
Client Details:
Our client is a global MNC
Description:
- Develop model for robust regional forecasting leading to National Sales plan for top performing SKUs and key supported products
- Analyze key trends for Products by Geographies , Channels, Segment & Top Customers/ Accounts to enable data based decision making and support planning & also support RTM Change actions
- Bring out key insights from Market Pulse data on states , brands and segments and integrate with internal data for quality insights
- Support Trade Marketing head in bringing out key inferences from data analysis for efficiency parameters for both General Trade & Alternate Channels
- Transform to a completely automated process
- Drive product scale up by ensuring consistent availability with effective partnering to the right stakeholders
- Support emerging channels like HORECA by quality data analysis of trends in key segments and thus helping to build robust sales plans
- Coordinate with Key Multiple stakeholders to drive success of NPD launch
- Supervise Sales Automation projects like DMS & SFA and enable smooth operations by partnering
effectively with vendor and stakeholders
- Initiate business enabling projects and models to support sales effectiveness
- Collaborate with Sales Planning & Activation manager to support Field activation plans for month with data & insights
- Experience in Sales Automation role is a must with more than 5 years of experience
- Must have strong analytical skills , excel skills , Nielsen data analysis experience
- Work experience in good quality FMCG organizations is needed
- Overall experience of 7-10 years with at least 5 years in leading RTM/GTM transformation projects
- Good communication skills
- Experience in Alternate Channels (like HORECA) will be an added advantage
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