CollegeDekho - Manager - Marketing

Marketing Manager Role & Responsibilities

1.Strategic Planning:

a.Develop and execute comprehensive marketing strategies for enterprise business clients.

b.Align marketing plans with overall business objectives and growth targets.

2.Campaign Management:

a.Oversee the end-to-end execution of ATL (Above The Line) and BTL (Below The Line) marketing campaigns.

b.Ensure campaigns are delivered on time, within budget, and meet or exceed predefined KPIs.

c.Monitor and optimize campaign performance based on data analysis.

3.Client Relationship Management:

a.Build and nurture strong relationships with key decision-makers at client organizations.

b.Regularly engage with clients to understand their evolving needs and challenges.

c.Work closely with account managers to ensure client satisfaction and address concerns proactively.

4.Business Development:

a.Identify and create new business opportunities within the existing client base.

b.Develop strategies to upsell additional services such as SEO, SMO, ORM, and offline marketing.

c.Collaborate with sales teams to explore new avenues for revenue generation.

5.Data Analysis and Reporting:

a.Track and analyze the performance of marketing campaigns using relevant analytics tools.

b.Identify trends, generate insights, and provide data-driven recommendations for continuous improvement.

c.Prepare regular reports for clients and internal stakeholders.

6.Market Research and Trend Analysis:

a.Stay abreast of industry trends and emerging marketing technologies.

b.Conduct market research to understand competitor activities and industry best practices.

c.Integrate innovative and cutting-edge approaches into marketing strategies.

7.Admissions Tracking and Improvement:

a.Monitor and analyze the impact of marketing efforts on admissions.

b.Implement strategies to increase admissions through various marketing channels.

c.Collaborate with the admissions team to align marketing activities with enrollment goals.

8.Cost Control and Optimization:

a.Track and manage Customer Acquisition Cost (CAC) for enterprise clients.

b.Implement cost-saving measures and identify opportunities for optimization.

c.Evaluate the efficiency of marketing channels in relation to CAC.

9.Collaboration and Communication:

a.Collaborate with business heads to understand their unique marketing needs.

b.Communicate effectively with University Single Points of Contact (SPOCs) and account managers.

c.Foster a collaborative environment for cross-functional teams.

10.Innovation and Creativity:

a.Initiate and contribute to the development of creative campaign ideas.

b.Foster a culture of innovation within the marketing team.

c.Test and implement new marketing solutions to improve results.

11.Stakeholder Liaison:

a.Liaise with internal stakeholders, including account managers and university representatives.

b.Ensure effective communication and coordination between different departments.