CoinDCX - Senior Manager - Conversion Rate Optimisation

About CoinDCX

CoinDCX is India's largest & safest crypto exchange, with a dedicated focus on making crypto accessible. Established in 2018, CoinDCX has solved numerous problems faced by the Indian crypto community with investing and trading solutions for crypto-based financial products for retail, HNI, and enterprise customers. It is our ultimate goal, to provide the best of the crypto space with the simplest and secure solutions. Insured by BitGo and ISO Certified, CoinDCX is now India's first Crypto Unicorn!

Imagine,

India's cryptocurrency markets are booming, and post the SC verdict, the industry has grown manifold. More Indians want to join this exciting new industry. However, they are unsure how to enter, who should be their partner to help them grow in this space. You help them in their journey. You introduce them to a brand that is built for them and gain their trust. You make this happen. You make a difference,

Make a difference by:

- Create and design hypotheses to test to improve KPIs and conversion

- Manage CRO roadmaps and delivery of campaigns

- Drive CRO campaigns for Mobile app and work with creatives and content team to optimize these

- Dig deep in to the data and provide actionable insights, identifying new opportunities

- Understand customer behaviors and build in-depth knowledge of the entire customer base

- Present your findings back in an easily digestible way to all levels of stakeholders

- Conversion Rate Optimisation - implementing and evaluating A/B tests

Requirements:

- Strong CRO experience of a minimum of 5 years

- Practical and Proven expertise on tools like Mo-Engage

- Google Analytics experience is essential

- Knowledge of testing and optimisation