Head - HR at CoinDCX
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CoinDCX - Growth Marketer - User Acquisition (2-6 yrs)
Cryptocurrency Traders are looking for a strong global platform that can help them trade faster, better and smarter. At CoinDCX, we have the right platform, but have to reach out to the right audiences and acquire them. Now that's a challenge that needs to be addressed. You do that. You are phenomenal in solving these complex challenges. As a Growth Marketer, you do all of the above and more. You make a difference.
India's cryptocurrency markets are booming, and post the SC verdict, the industry has grown manifold. More Indians want to join this exciting new industry. However, they are unsure how to enter, who should be their partner to help them grow in this space. We shall be the gateway to their journey in Crypto. You shall expose them to the Crypto Asset class and our suite of products and become a partner in their Crypto journey.
Your key roles and responsibilities shall include :
- You will own the entire acquisition growth lever and the GTM for CoinDCX
- You will need to induce traditional and creative ideas and work closely the growth, product, and marketing teams to recognize high leverage growth opportunities
- You will collaborate with channel-specific marketing teammates (Paid, Social media, Search, etc.) to identify areas for growth
- You will test and optimize marketing tactics for customer acquisition (e.g. native ads, affiliate, mobile, etc.) and conversion rate optimization (e.g. product funnels, landing pages, etc.)
- You will have to understand user personas and segments to be acquired and find channel-market fit to drive sustainable growth
- You will also work closely with the product growth and retention team to manage end-to-end user lifecycle and improve stickiness and virality of the product
- You will be expected to keep abreast with the latest trends and changes in UI/UX and digital marketing
- You will be required to stay up with the Crypto industry and identify industry trends and insights
- Min of 2 years of experience in growth marketing/ growth hacking / acquisition marketing is a must
- T-shaped marketer with experience in PPC, SEO, CRO, Content Marketing, Mobile, etc. shall be preferred
- Strong analytical skills with experience in product analytics tools (Clevertap, Amplitude, etc.), marketing automation (MoEngage, Salesforce, etc.), Google Analytics, etc.
- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Strong growth track record, with samples and results of past campaigns
- Outstanding written, oral, and organizational ability
About CoinDCX :
CoinDCX is India's largest and safest cryptocurrency exchange. Built with user experience and security in mind, CoinDCX provides instant fiat to crypto conversions with zero fees, so that users can have access to a diverse suite of financial products and services that are backed by industry-leading security processes and insurance protection.
CoinDCX aims to be the global gateway to cryptocurrencies. Its proprietary liquidity aggregation model provides its users with access to liquidity from leading global crypto exchanges. Recognized and awarded for its contribution to the Indian emerging tech space, CoinDCX is backed by investors such as Coinbase Ventures, Polychain Capital, Bain Capital Ventures, and HDR Group, operator of BitMEX.