Head - HR at CoinDCX
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CoinDCX - Growth Lead (5-10 yrs)
India's cryptocurrency markets are booming, and post the SC verdict, the industry has grown manifold. More Indians want to join this exciting new industry. However, they are unsure how to enter, who should be their partner to help them grow in this space. You help them on their journey. You introduce them to a brand that is built for them and gain their trust. You make this happen. You make a difference,
Making a difference by,
- Defining the growth plan of the organization working closely with the senior leadership team and defining metrics to track performance
- Owning and strategizing the entire lifecycle marketing of CoinDCX users (Retention, Referral, and Revenue) beyond the first purchase
- Building a growth hacking culture for the entire organization and driving rigorous experimentation to drive growth across AARRR
- Owning and optimizing the revenue funnel of the business working closely with the business stakeholders
- Developing and overseeing the implementation of reactivation, retention, and engagement campaigns to reduce churn and maximize lifetime value
- Owning the virality coefficient of the product and working closely with relevant stakeholders to drive growth via referral and other viral loops
- Taking a data-driven approach and working closely with the marketing head to plan a go-to-market strategy for all products
- Working closely with the marketing head and channels owners to optimize current acquisition efforts and find new avenues to acquire users
- Taking ownership of driving product-led growth in the organization while working closely with the product and marketing teams
- Delivering results by setting goals, monitoring KPIs, and leading your team to superior performance
Job requirements :
- 5+ years of demonstrated success in growing products in India preferably in the Fintech Space
- A knack for making data-driven decisions with a good understanding of the product, marketing, and growth analytics.
- A hustler who is creative and comes with an experimental mindset
- Strong problem-solving ability with a bias towards action
- Experience building & leading high-performing, high-creativity teams
- A self-starter with the ability to function independently
CoinDCX is one of India's largest crypto-asset companies with a wide array of products catering to Investors, Traders, and enthusiasts alike be it Retail, HNIs, or Institutions. Built with user experience and security in mind, CoinDCX provides instant fiat to crypto conversions with zero fees, so that users can have access to a diverse suite of financial products and services that are backed by industry-leading security processes and insurance protection.
CoinDCX aims to be the simplest gateway to crypto-assets Its proprietary liquidity aggregation model provides its users with access to liquidity from leading global crypto exchanges. Recognized and awarded for its contribution to the Indian emerging tech space, CoinDCX is backed by investors such as Coinbase Ventures, Jump Capital, Polychain Capital, Bain Capital Ventures, and HDR Group, operator of BitMEX.