CoinDCX - Growth Hacker

Imagine :

- Cryptocurrency Traders are looking for a strong global platform that can help them trade faster, better and smarter. We have a platform that can solve their needs. Now we need to scale the number of active users multi-fold . Now there's a gap we want YOU to address.

- You fulfill the needs, wants and desires of our patrons by finding the key levers that enable them to use our platforms better. You help them do more. As the Growth Marketing, you ensure all of the above and more. You make a difference.

Key Role & Responsibilities :

- Operate closely with the growth, product, and marketing teams to identify high leverage growth opportunities

- Democratize growth idea generation across the team internally, and conduct external research to generate insights, ideas, and opportunities

- Own the entire growth process of prioritization, testing, and analyzing rigorously in coordination with the Product and Marketing Team

- Organize the testing history and all the key learning of the growth team at a single source which the entire team can access at any point in time

- Systematize and automate the ideas that have worked for the team within the respective team

- Evangelize growth across the team including Customer Success, Engineering, Finance, etc.

Must have skills :

- Must be well versed with product and marketing analytics including GA, Amplitude, etc.

- Must come with a couple of years of experience in Content, Influencer, Viral, Email, and Digital Marketing

- Should be entrepreneurial as the role demands risk and high accountability

- Should be creative and highly disciplined at the same time

- Should understand product-led growth along with the marketing/brand-led growth

- Should be analytical as growth teams are heavily data-driven

- Leadership skills to keep the team aligned and motivated