Cogoport - Blog Content Manager

1. Research and develop blog content related to Cogoport - products and positioning, industry, customer's industry information, recent developments, thought article, and news for different industries and for different kinds of media, with a purpose to convert and engage customers.

2. Prepare a quarterly blog content calendar and ensure execution as per approved content calendar.

3. Integrate blog articles into weekly campigns, social media channels, whatsapp and emails to increase enegagement and click rate.

4. Do primary and secondary research to understand the customer better and create content to better communicate the brand and its products to current and potential customers via blogs.

5. Effectively manage freelancers, contractors and outside agencies to meet the content goals of the company.

6. Ensure alignment of communication with company's branding guidelines.

Ensure blogs are generated as per the suggestions of the SEO agency.

7. Prepare case studies and whitepapers on how Cogoport benefits customers.