Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
16/08 Anamika Singh
AVP at Cogoport

Views:601 Applications:163 Rec. Actions:Recruiter Actions:104

Cogoport - Blog Content Manager (2-10 yrs)

Gurgaon/Gurugram Job Code: 1301609

1. Research and develop blog content related to Cogoport - products and positioning, industry, customer's industry information, recent developments, thought article, and news for different industries and for different kinds of media, with a purpose to convert and engage customers.

2. Prepare a quarterly blog content calendar and ensure execution as per approved content calendar.

3. Integrate blog articles into weekly campigns, social media channels, whatsapp and emails to increase enegagement and click rate.

4. Do primary and secondary research to understand the customer better and create content to better communicate the brand and its products to current and potential customers via blogs.

5. Effectively manage freelancers, contractors and outside agencies to meet the content goals of the company.

6. Ensure alignment of communication with company's branding guidelines.

Ensure blogs are generated as per the suggestions of the SEO agency.

7. Prepare case studies and whitepapers on how Cogoport benefits customers.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
Something suspicious? Report this job posting.