Cogencis - Manager - Marketing

Department : CEO's Office

Job title : Manager - Marketing

Mission :

- Responsible for the all marketing initiatives of the firm.

- Develop and manage digital marketing campaigns and utilise a range of techniques including paid search, SEO, PPC and on various platforms like Twitter, Google etc to deliver pre-defined marketing objectives.

- Build the right reporting / analytics for tracking the key performance marketing.

- Achieve the targeted ROI for all Adspends on a daily/weekly/monthly basis.

- Responsible for planning and budgetary control of all marketing initiatives.

- Maintain progress report of online marketing Campaigns.

- Manage brand and product campaigns to raise brand awareness

- Provide inputs to Product Management team for increasing conversion rate through paid marketing campaigns

- Manage the company website.

- Devise strategies to drive online traffic to the company website

- Track conversion rates and make improvements to the website

- Oversee social media strategy for the company

- Liaison with creative agency for branding initiatives

- Review new technologies and keep the company at the forefront of developments in digital marketing.

Reporting to : CEO

Location : Mumbai