CRM (WebEngage/MoEngage) About Us: Coding Ninjas is one of the largest online coding EdTech companies in India, with focus on teaching programming courses to college students. Coding Ninjas has a market leadership position in India today and teaches 20,000+ students annually. The company recently announced a USD 5.2 Million Series A investment from Info Edge (naukri.com) which will be deployed in scaling the business across both in India and in the international market. Coding Ninjas Founded in 2016, by Ankush Singla, Kannu Mittal, Dhawal Parate, with IIT and Stanford background, and experience of working in Amazon, Facebook, Cars24, and other top startups in India. As pioneers in EdTech, Coding Ninjas is on its path to become the de facto coding education company in India for college students. At Coding Ninjas, our focus is on creating industry-relevant programs and crafting learning experiences that help candidates learn, apply and demonstrate capabilities in the software development areas. The company thrives on open and hierarchy free structure prioritising open discussion and output over anything else. Roles and responsibilities: 1) Responsible for driving reactivation of the leads with the help of end to end Customer Relationship Management Marketing and Life Cycle Management with the objective of achieving the monthly revenue growth targets for Coding Ninjas 2) Develop and execute detailed monthly plans across mediums (emails, WhatsApp, SMS, etc.) for achieving the sales targets with optimal CAC and ensuring profit targets are met 3) Build and manage end to end life cycle journeys with planned interventions at each stage of the journey to ensure the maximum utilisation of the leads Design and deploy marketing automation and personalization technologies with tools to reduce the churn 4) Segment and target customers effectively (micro segmentation, segment of one etc.) 5) Set up automated journeys for reactivations and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Email / Chatbot 6) Competition monitoring, benchmarking, and gathering market intelligence 7) Budget and ROI management - Plan and deploy the monthly budgets efficiently and track the spends effectively 8) Optimise continuously to ensure high ROI and minimise CAC 9) Manage relationships with vendors and tech partners in building and scaling CRM systems, analytical models, campaign management etc. You'll be a right fit if: - You have hands-on experience with platforms/tools such as MoEngage/ Webengage/ CleverTap. - You are familiar with A/B and multivariate testing - You enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation and monitoring) - You have prior experience of working with customer segmentation Must haves: 1) 5+ years of relevant experience in a app/web based company 2) Any experience leading a team is a plus

Gurgaon/Gurugram

Coding Ninjas - Retention Marketing Manager 

Coding Ninjas - Retention Marketing Manager  ,Job Description for Coding Ninjas - Retention Marketing Manager  in Coding Ninjas in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for Coding Ninjas - Retention Marketing Manager  in Coding Ninjas in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!