06/06 Deepika Joshi
Senior Talent Acquisition Associate at Directi

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Codechef - Manager - Marketing (4-8 yrs) Premium

Mumbai Job Code: 706169

About the role

As a Marketing Manager, you will get an opportunity to work on devising and executing the marketing strategy, branding management, and PR and communications for CodeChef. The work will have a direct impact on the outreach, growth, revenue, and impact of the initiative. An ideal candidate must be a detail-oriented marketeer, with experience in

- Acquisition

- Evangelism

- Campaign and Creative Development

- Strategy

- Data Analysis

- Optimization

- Digital Marketing

- Offline/Events Marketing

- Content Marketing

- Branding and PR

Responsibilities

- Acquire new customers via CodeChef's digital and offline marketing channels

- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

- Plan and successfully manage the campaign budgets

- Develop weekly, monthly, and ad-hoc reporting on performance by channel

- Develop best practices and define KPIs for managing marketing success

- Proactively identify opportunities and create new marketing partnerships

- Branding and PR Communication

- Setup processes and grow the team

- Must stay up-to-date with the latest trends and best practices in online/offline marketing and measurement

Scope :

- Digital Marketing

- SEO

- Social media

- Engagement

- Reputation management

- Ads - FB/Google Ads

- Email marketing

- Running referral campaigns

- Landing page optimization

- Launching product feature/new releases - product/program specific

Offline/Channel marketing :

- Campus Chapters/Representatives

- College Fests

- Conducting offline events

Content Marketing/PR :

- Blog - product related, contests related, community-related interest topics, etc

- Testimonials

- Encourage press to write about us

- Encourage influencers to write about us

What should you possess

- Passion for storytelling that leads to creating and defining authentic messages for diverse audiences

- Solid understanding of direct-response and performance marketing

- Familiarity with performance tracking and measurement (i.e. cookies, pixels, UTMs, attribution windows)

- A strong understanding of different conversion attribution methodologies, including last click, algorithmic/multi-touch, etc

- Paid advertising background on Facebook, Linkedin, and Adwords

- Understanding of advertising metrics (e.g. CPM, CPA, ROAS, LTV)

- Ability to manage large datasets and perform both qualitative and quantitative analysis.

- Energetic, self-starter, and a team player

- Entrepreneurial spirit and drive with strong attention to detail

- A desire to do both strategic planning and daily execution/optimization, as needed

- Ability to multi-task and work independently

Experience

- 4 - 8 years

Annual Salary Range

- Rs. 8,00,000 - Rs. 16,00,000

Women-friendly workplace:

Maternity and Paternity Benefits

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