CMS - Head - Corporate Communication

CMS - Head - Corporate Communication (with background in Marketing & Public Relations)

Head - Corp Communication, Marketing and PR

Seeking candidates from NSE/BSE listed companies from background of Corp Comm - Internal & External, PR and Marketing.

PR Campaign - Augment the PR campaign to consolidate market leadership and establish the category itself far more effectively with media, regulators, customers and general public, besides providing contributory articles, industry white papers, research papers, pitch notes, Q&As etc. Deal promptly with media requests for responses, research, quotes, photos, interviews, especially in case of any crisis. Profile leadership team.

- Establish presence and participate at industry events and seminars

- Create multi-format content (videos, infographics, web pages, downloadable brochures and customer newsletters etc.) with effective storytelling, creatives and communication across our services.

- Capture interesting success stories for many of our solutions and services deployed at several existing customers.

- Branding and Marketing - ATL and BTL activities

- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, campaigns, web pages and promotional material) with focus on increasing positive impact on business.

- Manage the social media handles and content calendars for the organization.

- Create and identify new marketing strategies that drives interest and helps our sales teams in lead generation/capturing new customers.

- Identify and track opportunities for frugal marketing/visibility such as relevant award shows, thought leadership opportunities, etc. for CMS to participate in

- Support IR on shareholder communication and engage Internal communication - create and implement a structured framework for employee communication with focus on employee engagement and establishing the various HR initiatives.

- Understand market opportunity and potential for plug and play software solutions. Design and run marketing plans for the same