- The Cluster Head is at the helm of a Cluster and is responsible for sales, trade marketing, coordination between sales and programming, and administration of sales team.
Duties & Responsibilities:
The duties and responsibilities of Cluster Head will include, but are not limited to, the following:
Sales:
- Plan and Drive sales strategy for the city for market share and achieve revenue objectives of the city
- Ensure execution of sales strategy with Groups heads and monitor on daily/weekly basis as per process
- Ensure teams follows sales process to drive revenue achievements in scientific manner
- Carry out at least five sales calls a week especially with the top clients in the city to build relationship and have firsthand knowledge of market conditions
- Ensure team is motivated and ensure associate satisfaction and retention of key associates and filling vacancies on priority.
- Responsible for day-to-day admin and discipline in the sales force.
- Drive the daily MOM meeting with the sales force.
- Maintain a - movement register- for the sales force to monitor sales calls.
- Maintain a sales board to track individual revenue targets.
- Ensure all sales associates are certified and plan training in conjuction with RSH.
- Responsible for BUD audit and sales pitch and creative's reviews.
- Carry out after-sales calls with key clients.
- Chair the weekly sales meeting to take stock of achievements of the last week, plans for the coming week and any impediments to sales. This Network/National Sales Head will chair the meeting if in attendance.
- Ensures the missed client report for print and radio is dispatched daily.
- Ensures the weekly missed client report for print, radio, TV originating from sales planning is analyzed and tracked by the sales team.
- Ensure that the Cluster maintains updated client database with their preferences (CRM).
- Ensures adequate support to sales from creative and other departments and work with local PH/RADIO OPS HEAD.
- Will directly work with Group Heads in city and will be responsible for sales and quality of sales
Trade Marketing:
- Work with marketing head of station to drive sales key enablers for the city(Dotted line reporting)
- Develop marketing initiatives for clients in the market
- Plan strategy and communication campaign.
- Drive alliances and partnerships in accordance with the alliance strategy i.e. tie-ups and activating alliances.
Human Resources:
- Manage people process link recruitment, training, onboarding, talent management for the team.
- Ensure all associates are issued with job description and allotted business goals.
- Ensure recognition & celebration events are organized as per Company guidelines to motivate, reward and retain associates
- Carry out periodic rap sessions with associates to proactively ensure high associate satisfaction.
- Establish career plans for all associates of the Cluster and foster alignment of individual and company goals.
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