Cluster Head - Education

Cluster Head - West & South

Job Details:

Job Title/Designation: Cluster Head - West & South Job Code:

- Reporting to: VP-Sales & Marketing/CEO Department: Sales & Marketing

Job Dimensions:

Financial Dimension:

- Number of Staff Supervised - Direct: 3-4 Total Staff Supervised (Direct + Indirect): About 200

Job Purpose:

- To consolidate client position as the leading provider of Training education in his region

Key Accountabilities:

P & L of the region:

- Develop & own P&L Budget for the Cluster

- Fees which should have been collected Vs. actual collection.

- Invoices raised to center

- Making old outstanding Zero 31st by Dec 2014

- Expense Management to ensure Profit as per agreed P&L

Sales:

- Set Center wise revenue targets and drive the sales

- Monitor BTL activities of center

- Monitor Sales funnel of each center

- Implement corrective actions

Education Delivery:

- Monitoring Students on Roll (SOR)

- Ensure the frequency of audits and tech support

- Monitoring Courseware adequacy at centers

- Monitor and improve the exam appearance

- Manpower and training:

- Ensure optimal manpower at Affiliate centers

- Identify training needs and implement trainings (Both Tech and Sales)

- Placements:

- Ensure 100% placement to eligible students

Operating Environment:

- Responsibility for meeting sales targets in his region in an environment of increasing competitive intensity and an increasingly demanding franchisee network

- Developments in the IT industry have made the introduction of new courses a necessity and the person manning this position has to proactively identify the potential of such courses

- Being the market leader, Jetking is constantly under threat from competitors on both price and quality fronts

Communication & Working Relationships:

Internal:

- Reporting relationships with the VP - Sales & Marketing

- Ongoing communication with other departments like Technical, Examinations, Placements, HR and Finance for specific matters and to ensure efficient service to franchisees

External:

- Ongoing communication with the franchisees

Decision Making:

- Assist the VP - Sales & Marketing and CEO in chalking out pricing strategy

- Identifying and evaluating the need and potential for new courses/ modifications to existing courses

- Is responsible for developing new territories in the region through enrolment of new business partners or offering new centres to existing partners

- Overall responsibility of meeting the profitability targets set for the own centres

- Exercise the power of taking strict action against franchisees defaulting on quality

- Has to police activities of the large centres so that the interests of the newer centres are not compromised

Qualifications, Experience, Knowledge & Skills:

Qualifications :

- MBA Preferred with BE/BBA

Experience :

- Experience of 12-15 years in sales and marketing function in the education industry

Skills :

- Deep knowledge of client and competitors- products and prices

- Knowledge of customer preferences & need-gaps

- Knowledge of major market geographies

- Knowledge of marketing / promotional activities undertaken by competitors

- Knowledge of new technological developments in the industry

Competencies:

- Strong leadership, negotiation, communication and interpersonal skills and ability to use customer and market information systems