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15/06 Smita Dinesh
Manager - People Department at Cloudnine Hospitals

Views:351 Applications:55 Rec. Actions:Recruiter Actions:36

Cloudnine Care - Campaign Manager - Performance Marketing/Digital Marketing (3-8 yrs)

Bangalore Job Code: 1111148

Campaign Manager (Performance Marketing) - Digital Marketing


- Develop and execute an end to end digital marketing strategy for our new Products and centers to generate demand and qualified leads

- Collaborate with content, call center, business head of each unit to deliver cross functional projects

- Develop creative strategies to drive brand awareness using paid and organic channels

- Design and manage webinars and online events to drive awareness and product demand.

- Design and Analyze effective SEM programs and performance marketing campaigns and guide a team of performance marketers to achieve the targets of CPL, CPR and New registrations by Paid channels

- Work closely with the content and design team to distribute content and creative across all strategies to maximise exposure.

- Measure the performance of all digital marketing activities and give suggestions to the team to improve on the performance

- Plan and run multivariate experiments and advanced optimization and conversion tests to ensure that all activities are maximizing ROI.

- Become a thought leader in your domain and be a brand advocate.

- Need to handle more than 150+ Campaigns across Google and Facebook.

- You should be expert on doing conversion rate optimisation on the landing pages and doing A/B testing on this.

You are perfect for the role if you have -

- At least 3-5 years of experience in the digital marketing field

- Data-oriented, passionate in technology and digital marketing

- You must have good exposure to deal with clients and cross functional teams

- Experienced project management skills, including managing internal and external stakeholders and multiple campaigns and projects at once.

- Excellent understanding of digital marketing concepts, email, social media, marketing programs to ROI metrics and more

- Experience with digital asset creation, campaign reporting and data analysis

- Ability to work effectively both independently and as part of a team - must be a strong team player with ownership, and focused on delivering results with high standards

- Additional skills like having a good eye for design and copywriting are preferred for guiding the content and design team.

Women-friendly workplace:

Maternity and Paternity Benefits

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