Cloud4C - Cloud Marketing Manager - IIM/ISB/MDI/FMS

Position Overview :

The Cloud Marketing Manager, Cloud4C is responsible for marketing strategy, execution and demand generation of Public Cloud Managed Services across various cloud platforms (AWS/Azure/GCP). This role must understand Cloud4C business direction and sales strategy to develop objective-based, integrated marketing plans on a quarterly, half, and annual basis. Upon marketing plan strategy approval, you will then launch all marketing campaigns and programs working closely with other Sales, Pre-Sales and Marketing Managers supporting lead generation activities.

Job Responsibilities :

- Owning Go-To-Market Strategy and execution for the Public Cloud (Azure/AWS/GCP) Practice

- Be the Ideator and Strategic lead on marketing initiatives including partner and sales research, sales enablement and engagement, overall demand generation, and more.

- Develop and implement customer/ geographic segment specific marketing strategies/plans/programs

- Develop differentiated Cloud Service offerings positioning, value proposition and messaging, driven by customer personas and data.

- Create impact sales and marketing collateral (brochures, fact sheets, white papers, PPTs, videos, social and web content)

- Develop integrated marketing strategies/associated programs that meet desired goals & objectives related to Cloud offerings across various cloud platforms (Azure, AWS, GCP)

- Report, understand, present ROI and course correction

- Define and build the brand value for the company with consistent messaging and assets on all fronts - product, website/collateral, customer and partner communications

- Market/Region specific Lead-gen & branding led Azure/AWS/GCP events identification, selection, organization & execution

- Establish yourself as a thought leader in Cloud Managed Services and evangelize through blog posts, articles, webinars, social media posts, etc.

Job Prerequisites :

- Marketing campaign experience including e-marketing, new customer acquisition, partner program development and identifying new market opportunities

- Sharp focus and persistence on demand generation and track campaign success rates with channel based analytics

- Ability to implement recommendations and see projects through to completion

- Attention to details, time management skills, organizational skills, Problem-solving skills

- Excellent written and oral communication skills; ability to communicate with executive level associates internally and externally in an articulate and professional manner.

- Ability to work both independently and as a team member

- MBA from Tier 1 Institutes IIMs, ISB, etc

- 5 to 9 years of Product/Services Marketing Experience in B2B Space