Cloud Marketing Role - Services/Software Product

Primary Responsibilities

Market Planning & Analysis

- Market Segmentation, Accounts Analysis & Competitive Analysis.

- Conduct Market Research, understand buying behavior & trends, product composition.

- Account based Marketing, Branding & Positioning

Positioning & Messaging

- Create high-impact internal and customer-facing assets and materials that clearly communicate the value and unique advantage of our theme based solution offerings

- Develop website content, industry-specific materials to better reach target industries and partner-specific materials

Industry Solutions/ Theme Based Go-to-Market Plans

- Field Marketing Programs - Define the field marketing programs & drive promotions - strategic events, road shows, telesales/webinars campaigns, Website/SEO optimization and direct mail.

- Internal Communication on events participation and solutions credentials

Thought Leadership & Branding

- Develop and manage customer centric marketing reference materials including customer testimonial videos, case studies, and practice/solution videos, flyers & decks

- Media coverage through published articles/PoV of SAP practice leaders, customer wins, strategic initiatives

- Social Media/digital marketing plans across LinkedIn, Twitter, FB, G+, Yammer to promote our credentials

Analyst Relations

- Plan and execute periodic Analyst inquiries, briefings and advisory sessions

- Drive positive movement on analyst reports participation

- Engage Analyst for Events, customer council and webinar campaigns.

Marketing ROI

- Develop and track marketing budgets.

- Measure success of various marketing initiatives - events and telesales/webinar campaigns.

- Help achieve meet business objectives and revenue goals.

Requirements include:

- 5 or more years of services/software product marketing experience

- A deep understanding of the enterprise application services market (cloud, analytics, SAAS, PAAS)

- Excellent interpersonal, verbal and written presentation skills

- Accountability; ownership; great execution ability & positive attitude