Clickpost - Head - Marketing

Strategic Marketing Leadership:

- Develop and implement a comprehensive marketing strategy aligned with the company's business goals and revenue targets.

- Oversee market research and analysis to identify trends, opportunities, and challenges within the target market (E-commerce brands)

Inbound:

- We have a heavy focus on SEO and organic channels. Person needs to be an expert in SEO strategy, keyword analysis and performance monitoring.

- Person should be able to lead an SEO and content team

Events:

- Person should be able to strategize and execute on event participation to focus on enterprise lead generation

- Customer marketing

- Person should be able to strategize and execute customer engagement campaigns, Upsell and Cross-sell initiatives and collaborate with product for feature launch

Positioning :

- Lead promotional activities, including digital campaigns, content marketing, and public relations efforts, to increase brand visibility and market penetration.

Team leadership :

- Manage and mentor the marketing team, fostering a culture of creativity and excellence.

- Collaborate closely with sales, product development, and customer service teams to ensure cohesive brand messaging and customer experience.

Key requirements :

- Minimum 5 years experience in marketing roles in Saas companies experience of selling or marketing mid market to enterprise saas softwares

- Great communication skills

- Get things done attitude ( you are expected to execute and not just manage a team)

- Analytics mindset. Focus on KPIs is necessary to succeed