Roles & Responsibilities: - Build and own the brand- Increase brand awareness and brand love for the brand in a consistent manner - Set up brand guideline framework and ensure all content (text, images, videos) are as per guidelines, consistent in tone and messaging, and optimized for search and user experience on all paid and organic channels - Understand and build channel-specific content strategy (app, blog, social media, influencer marketing, etc) to support online marketing initiatives by improving channel performance and creating brand awareness - Lead market and consumer research initiatives for the brand and deliver actionable insights to business functions (Product, Marketing, Customer service teams, etc) - Partner closely with the advertising, media, performance marketing teams to define campaign metrics to ensure ROI of brand spends - Ensure right messaging through the use of research, direct data, A/B testing - Campaign design from brief creation to communication development and tactical execution - Create and own content calendar in sync with the inputs from marketing team members and ensure content is as per the schedule and is compelling enough to improve CTR - Competitor benchmarking and market scanning to identify and recommend effectiveness plans on existing campaigns, new campaigns through consumer data analysis - Periodic and seasonal evaluations of Cleartrips brand awareness and planning to build the same on an ongoing basis. - Own the marketing/ communications calendar - Improve content conversion outcomes using performance data and improvement experiments (A/B on images, description &amp; title meta, placement, platform, type of widget, design) - Drive the ORM and consumer sentiment across all online platforms - Work closely with influencers and content creators to create compelling content and drive engagement across platforms We are looking for: - A Brand Strategist with a passion for brand building who has a hands-on understanding of brand development and GTM - A Brand Communication enthusiast who can drive the crafting of integrated marketing plans, working in tandem with external agency partners and internal stakeholders. - Strong Customer Orientation - Puts the customer at the beginning, center &amp; end of every decision. Someone who can help distill and bring forth deep consumer insights to complex business problems - Research Orientation: Showcases problem-oriented and critical thinking. Adapts a research-based approach to problems and understands industry best practices. - Creative Appreciation: Able to choose the winning creative/idea among a group of ideas based on a mix of technical knowledge and intuition. - Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect. - Deep understanding of e-commerce and the customer funnel from awareness to purchase. - Creative thinker with a passion for ideas and a deep understanding of using digital and traditional channels as a means for brands to communicate with online audiences. - Be comfortable with the creative, analytical, and business dimensions of marketing. - Comfortable strategize and execute large-scale branding and marketing communication campaigns. - Think about brand beyond communication and develop a holistic brand experience from pre-booking to after post-booking experience across consumer touchpoints. - Minimum 3-6+ years of experience in core brand management profiles having managed a complete brand development lifecycle from brand development to GTM.

Bangalore

Cleartrip.com - Communication & Content Lead 

Cleartrip.com - Communication & Content Lead  ,Job Description for Cleartrip.com - Communication & Content Lead  in Cleartrip in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for Cleartrip.com - Communication & Content Lead  in Cleartrip in  Bangalore for (3-8) years of experience. Apply Now!