About Clear : - The journey of simplicity throughout the last decade, - Urged us to make things clear, so that it's easier done than said. - Clear today is India's leading fintech SaaS platform, serving 3K+ enterprises, 6L+ SMEs, and 5M+ individuals, with our ITR, GST, e-Invoicing products, and more. While the journey has not been easy, it has been transforming. - Founded in 2011, the decade-long journey of ClearTax defines growth. Starting with just 3 tech products related to tax and filing, we now build mobile and web-based SaaS products for invoices, taxes, payments, and credit and augment them with strong advanced analytics and artificial intelligence. - We are also a Series C funded startup with a strong team of 1000+ members, and as we continue to evolve into a world of new-financial solutions, we're looking for individuals with perspectives to join our team. Responsibilities : - Quickly achieve high-level knowledge of the company solution suite and deep understanding of our positioning statements, buyer personas, and business needs - Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy - Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, events, social media, and more. - Analyze campaign ROI and effectiveness to optimize future programs based on those learnings - Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity - Ownership of monthly marketing metrics and goals, reporting on number of budgets vs. actual MQL, SQL conversions, conversion points, and more - Utilize marketing & sales platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy, and more - Work closely with the sales leadership on strategy, sales plays, and campaigns - Assist in maintaining sales and marketing data integrity. Requirements : - Deep understanding of B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification - 5+ years of demand generation experience - Strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams - Exceptional ability to write and produce engaging content, able to write quickly and concisely for technical audiences - Experience with Salesforce, Google Analytics, Adwords , and other key marketing stack solutions - Excellent project management skills with ability to multi-task, set measurable objectives, hit deadlines and be highly accountable for results - Innovative thinker with a passion for generating new ideas, nurturing a culture of creative, and continuing to raise the bar on business performance. - Self-starter that can balance the need to deliver immediate impact and make progress on long-term "game changing" initiatives - Experience using ABM MarTech - or knowledge of ABM MarTech space - a plus

Bangalore

Cleartax - Senior Manager - Account Based Marketing & Demand Generation 

Cleartax - Senior Manager - Account Based Marketing & Demand Generation  ,Job Description for Cleartax - Senior Manager - Account Based Marketing & Demand Generation  in ClearTax in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for Cleartax - Senior Manager - Account Based Marketing & Demand Generation  in ClearTax in  Bangalore for (5-8) years of experience. Apply Now!