ClearTax - Product Marketing Manager

Product Marketing Manager

ClearTax is the largest E-Filing website in the country. We have two other product lines : TaxCloud - used by CA Firms across the country and ClearTDS - used by banks and large enterprises.

Our growth has typically been organic and a very high quality product experience ensures people come back. You will run product marketing across one or all three SAAS product lines.

As a product marketer, you will :

- Drive product distribution using all means necessary

- Improve retention

- Funnel improvement into the product

- Think about newer and effective traction channels that haven't been explored

- Bake word of mouth and virality into the product

You understand :

- How to effectively leverage ATL and BTL

- How to effectively use email, content and ads to market product

- Content marketing

- Get word of mouth distribution effectively -- using referral programs, viral distribution etc.

- How to use PR as an effective means of distribution

- You have anything from 2-4 years or more of driving growth

- Ad agency & advertising experience is great to have

- You're comfortable in chaos and reacting quickly to traffic patterns