Cleartax - Manager - Social Media

We are eager to connect with new audiences, engage our existing base, and elevate our brand through compelling social media initiatives. The Social Media Manager will play a crucial role in expanding our digital footprint, developing informed content strategies, and maximizing customer engagement with cleartax products.

Objectives of this Role:

1. Increase Engagement:

- Enhance engagement for existing audiences through high-quality social initiatives.

- Acquire new followers by addressing gaps in our marketing content output.

2. Brand Alignment:

- Align our brand with new and emerging trends to maintain relevance.

- Improve ROI by delivering consistently on-target messaging.

3. Marketing Direction:

- Identify new channels to embed our brand and align with our marketing direction.

- Glean insights from social data using monitoring tools for strategic decision making.

Responsibilities:

1. Content Crafting and Release:

- Use social media tools to craft and release content across our social channels.

- Develop social media campaigns in collaboration with the marketing team.

2. Brand Representation:

- Become an extension of the company's brand to connect with existing customers and acquire new ones.

3. Analysis and Improvement:

- Analyze the company's social strategy to make frequent improvement suggestions.

- Stay up to date with new and emerging trends to keep cleartax's social media presence consistently relevant.

4. Performance Optimization:

- Establish key performance indicators to understand the efficacy of existing social campaigns.

- Adjust strategy for further optimizations based on data-driven insights.

Skills and Qualifications:

1. Management and Leadership:

- Significant management and leadership experience in social media management.

- Excellent problem-solving techniques and strong multitasking capabilities under pressure.

2. Platform Knowledge:

- Extensive knowledge of a variety of current social media platforms.

- Capable of crafting effective social media strategies.

3. Communication Skills:

- Clear, confident communication abilities, both verbal and written.

4. Time-Management:

- Effective time-management skills to handle multiple responsibilities.

Preferred Qualifications:

1. Experience and Leadership:

- Significant experience leading a brand's social media initiatives.

- Large social media following demonstrating personal influence.

2. Technical Proficiency:

- Familiarity with computers, email clients, and project management software.