Cleartax - Brand Manager

Background :

- Strong Brand Marketing professional with experience in branding, campaigns, activation and communication, with 4-5yrs of experience.

- Online Brands or Agency Experience a plus.

Job Description :

- Drive marketing campaigns & communication for the business and help them achieve their targets.

- Become the brand custodian and drive the brand strategy for the respective audience.

Your Goals here would be :

1. Establish Brand Presence: Increase TOMA & SPONT recall, maximize brand SOV in the market. Develop brand awareness and establish brand promise in respective segments through thought leadership and consistent communication.

2. Dominate Market Share: Craft long-term initiatives to increase market share in each segment, along with business & product support.

3. Drive Business Targets: Deliver high-quality leads and improve conversions to enable business targets of MAU through acquisition and retention.