Cleartax - Assistant Manager - Marketing - IIM/ISB/MDI/FMS

Assistant Manager - Marketing

Key Responsibilities:

- Content Creation: Assist in creating engaging content for our website, social media channels, blogs, and email campaigns.

- Social Media Management: Support the management of our social media accounts by creating and scheduling posts, tracking engagement, and analyzing performance metrics.

- Market Research: Conduct research on industry trends, competitors, and target audience to help refine our marketing strategies.

- Email Marketing: Assist in developing and executing email marketing campaigns, including list management, content creation, and performance analysis.

- Event Support: Collaborate with the team to plan and execute marketing events, both virtual and in-person, including webinars, conferences, and workshops.

- Data Analysis: Help in analysing marketing data and generating reports to measure campaign effectiveness.

- Marketing Ops : Perform various administrative tasks to support the marketing team, including organizing files, scheduling meetings, and managing calendars.

- SEO: Closely working with the SEO team & ensuring Landing page & blog article optimisation

- Planning of weekly and monthly targets & plans - across channels

Qualifications:

- Graduate from a Bachelor's program in Marketing, Communications, Business, or related field.

- MBA from Tier 1 colleges

- Strong written and verbal communication skills.

- Proficiency in Microsoft Office Suite and familiarity with design tools like Adobe Creative Suite is a plus.

- Knowledge of social media platforms and email marketing tools.

- Knowledge of international B2B SaaS marketing is a plus