Clarks Exotica Convention Resort & Spa - Manager - Marketing

- Research: As a marketing manager, you must identify the factors that shape your hotel's appeal to customers.

- Awareness: As marketing manager, you must make it easy for customers to find out about your hotel.

- Promotion: Developing promotions is an essential part of hotel marketing. You need to increase occupancy during times of the year when bookings are low. Running special events such as gourmet weekends, or offering incentives such as one night's extra accommodation when booking for a period, can help to attract more guests. If your hotel has conference rooms, you need to fill them when events are not taking place. Consider offering meeting rooms to local businesses for short-term use

- Customer Relationships: To build a stable revenue base and ensure high levels of repeat business, you need to develop strong customer relationships. A customer loyalty program that rewards customers who book regularly will benefit your hotel and your customers.

- Liaison: As marketing manager you will work closely with other members of the hotel management team to identify marketing priorities. Share the results of customer satisfaction surveys and customer reviews with the customer service team to enhance standards of customer care.