Key Job Responsibilities: - Define effective paid search strategies across multiple channels - Launch and optimize various PPC campaigns - Oversee accounts on search platforms (e.g., Google AdWords, Bing) - Manage keyword selection and audience targeting - Plan catchy creative and graphical ad designs to attract attention of the target audience - Monitor budget and track ROI of PPC campaigns - Maintain partnerships with PPC ad platforms and vendors - Review competition strategies, strengths and opportunities - Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics - Keep abreast with search engine and PPC industry trends and developments - Optimize for CPL, CPA, Lead Quality Functional Knowledge, Skills and Experience: - Familiarity with the following tools - Google &amp; Bing Ads, keyword research tools, Facebook Ads, LinkedIn Ads, Taboola Ads, Programmatic Ads, Google Tag Manager, Google Analytics, MS Excel, Any Data Visualization Tool, Landing Page Builder Tools, Heatmap Analytics, Google DV360

Gurgaon/Gurugram

CK Birla Hospital - Manager - Paid Digital Marketing  

CK Birla Hospital - Manager - Paid Digital Marketing   ,Job Description for CK Birla Hospital - Manager - Paid Digital Marketing   in CK Birla Group in  Gurgaon/Gurugram for (5-6) years of experience. Apply Now!

Job Description for CK Birla Hospital - Manager - Paid Digital Marketing   in CK Birla Group in  Gurgaon/Gurugram for (5-6) years of experience. Apply Now!