Manager - Human Resources at CK Birla Healthcare
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CK Birla Healthcare - Brand Manager (4-6 yrs)
Pre-requisites for consideration of candidature:
- Post-Graduate / MBA in Marketing (preferred)
- 4 - 6 years of experience in Marketing in FMCG/Telecom/Fintech/Advertising background
- Should have strong fundamentals in Marketing and Branding
- Should be willing to travel
Key Job Responsibilities:
1. Brand Marketing:
- Preparation of brand communication and plan for different levers and centers.
- Manage the agency ecosystem from briefing to final output and make sure they are respecting the brand purpose and guidelines throughout every communication.
- Ensure execution of external and internal signage and other branding elements
- Need to be able to draw on consumer research and monitor market trends
2. Digital Marketing:
- Coordinate with internal digital team to optimise our presence on website, google and bring insights for performance ads
3. Internal Communication:
- Sales kit (Collaterals, case studies, Product presentations, Testimonials, Sales Training material ppts, Market visit to track competitions and event management.
4. PR marketing:
- Work closely on PR and messaging to establish our brand differentiators