CK Birla Healthcare - AGM/DGM - Marketing

About Birla Fertility & IVF:

Birla Fertility and IVF is the fastest growing IVF chain in India. We are the newest venture of the USD 3 Bn CK Birla Group. Our vision is to build a global organization and make infertility treatment accessible and affordable to the middle India and globally. We want to be known as a clinically reliable & trustworthy brand globally.

Role Summary:

We are looking for an experienced professional who will drive marketing initiatives for the company in line with the company's vision and growth priorities.

Designation: Assistant General Manager / Deputy General Manager - Marketing

Pre-requisites for consideration of candidature:

- MBA/PG Diploma in Marketing

- 8-10 years of experience in related field

- Experience in mass market retail or national - FMCG brands or consumer durables & electronics, DTC Brands is preferred

- Budgeting, media strategy & deployment, GTM management

- Deep knowledge of market research, marketing, P&L management, center wise GTM planning, media and PR

Key Job Responsibilities:

Marketing Strategy and Management:

- Identify new and emerging marketing channels and create awareness of the brand and the services offered.

- Plan, execute, and deliver strategies to maximize reach.

- Build the overall 360 degree marketing strategy for the brand across channels

- Manage internal and external teams and stakeholders to achieve results

Market Research and Consumer Insights:

- Track competition brands and bring out consumer insights

- Partner with teams and agencies to plan market research activities and post-campaign evaluation studies

- Drive analytics from the research to determine the future outlook for the brand

- Stay up to date with the current trends in the market and innovate accordingly

Campaign Planning and Marketing Innovation:

- Contribute to the development of all campaigns throughout the year and closely observe changes in consumer behavior and the market environment

- Media planning, budget deployment

- Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for on-ground activation

- Drive all new product development activities for the brand

Operations and Reporting:

- Develop detailed plans and budgets and market developments for the brand

- Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for approvals, submission, etc.) for the brand

- Create reports for weekly/monthly reviews, highlight issues and red flags if any