City Marketing Specialist -Multi Locational- Retail/QSR/Food Industry
- Deployment, Coordination with design & Execution of Collaterals and BTL efforts at ground level
- Assist the regional managers to execute Local Store Marketing campaigns to support same store sales growth for the region.
- Lead the execution for new store / product launches.
- Coordinate with internal / external stakeholders for Design, PR, Communication and Digital Marketing to drive well rounded and high quality campaigns across platforms and channels
- Vendor management: Identify, manage & ensure timely delivery of the requirements as per internal procedures and policies. Including but not limited to Production, Print, Photography, etc.
- Compile monthly Marketing reports encompassing activities across brands, as per the requirement given by regional managers.
- Ensure store visually looks appealing, the signages glow and visual elements are well maintained, store frontages are well maintained, faade is clear and well-kept and most importantly store looks inviting and appealing from outside.
- Identify events in the city and ensure brand is participating in such high profile events
- Ensure local activations and connect with consumer through these activations like student, RWA, Offices in malls etc
- Promoting brand love and visibility across all stores - to ensure TOP OF MIND RECALL resulting in footfall.
- Innovate and host hyper locally relevant events across various outlets in the city, meeting business requirements and targets.
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