Circle Marketing Head - Telecom - IIM/XLRI/TISS/MDI/FMS/ISB

Our client is one of the Top Telecom Operator with pan India presence. We have been retained by them to help in scouting for best talent for their expansion.

Circle Marketing Head

Position Summary:

This position exists to drive the Sales & Distribution, Customer Service and Marketing function at the Circle. The position is responsible for developing the Circle Sales & Distribution, Customer Service and Marketing plan within the overall strategy of the organization and driving execution of plans to achieve desired objectives.

- The position manages the entire product portfolio including prepaid and postpaid baskets through all channels including own/franchisee stores and develops alternate channels for acquisition and revenue growth. This position is responsible for managing & enhancing the brand equity at Circle through ATL & BTL activities.

- The position is also responsible for managing Customer Service in line with Sales & Distribution and Marketing growth plans and ensuring high levels of customer service within the turnaround time.

- The position is also responsible for generating and analyzing consumer insight through various tools for improving the service provided.

- The position is responsible for providing continuous inputs of external environment and for communicating the business progress to top management on regular basis.

Job Description:

- Development of Sales & Distribution, Customer Service and Marketing plan for the circle in accordance with the Overall Sales & Distribution, Customer Service and Marketing strategy

- Implementation of Sales & Distribution, Customer Service and Marketing strategy & plans to achieve the defined revenue, customer and brand equity KPI's in accordance with the Annual Operating Plan

- Ensure effective and speedy implementation of all Sales & Distribution, Customer Service and Marketing plans in coordination with other functions in the company as well as external suppliers / agencies.

- Ensuring Compliance of Sales & Distribution, Customer Service and Marketing budget, brand & marketing guidelines.

- Conduct continuous market monitoring and collection of customer feedback / insights and use the same to provide inputs for improvement in revenue / customer / brand KPI's.

- Developing (via training) or acquiring (via recruitment) of identified skill set to meet planned business objectives.

- Performance tracking and appraisal of team as per defined process.

Key Responsibilities:

- Sales & Distribution, Customer Service and Marketing Strategy, Plans and Execution

- Develop the short term and long term Sales & Distribution, Customer Service and Marketing strategy to manage the entire product portfolio including both Prepaid and Post-paid baskets for assigned Circle focussed on product positioning, pricing and promotion to achieve target acquisition & revenues in accordance with the Annual Operating Plan

- Coordinate with the Sales Head to develop the subscriber acquisition and revenue targets and implementation of product / acquisition initiatives

- Development and implementation of the Circle brand & communication plans including promotions, media planning, all ATL & BTL activities etc. to achieve desired brand preference and market share; Measure and analyze brand scores to initiate corrective measures within Circle

- Drive effective implementation of all the marketing plans developed to achieve defined objectives

- Spearhead alternate channel development, modern trade etc. to increase revenues

- Manage and develop the overall channel sales network by achieving the volume/value/profitability targets.

- Implementing the company Sales & Distribution, Customer Service and Marketing strategy and harnessing the full potential of the retail distribution system for all product range.

- Understand market trends, competition and suggest process improvements. Build brand image, position and achieve market leadership. Improve upon pricing and cost control.

- Setting up distribution benchmarks and monitoring performance against the same.

- Monitor competition distribution strategy and approach constantly

- Identify gaps in distribution and take necessary steps to cover the same

- Expansion of distribution network

- Work closely with Sales & Distribution, Customer Service and Marketing heads at Circle and Corporate for achieving desired business objectives

- Budget Planning & Control

- Prepare the Sales & Distribution, Customer Service and Marketing budget for own Circle in coordination with the Circle Finance Head, Sales & Distribution, Customer Service and Marketing heads and monitor utilization to exercise budget control

Team Management:

- Monitor performance of team, share constructive feedback and identify areas of development for all subordinates

- Work closely with HR to identify and establish a specific plan for acquisition and/or development of the required skill sets to achieve current and future business objectives

- Smooth functioning across different departments

Level of Education : Masters in Business Administration from Tier 1 Institute.

Experience: Candidate having ~15 years of experience with at least 5 years in telecom sector with primary focus on Sales & Marketing

Competencies:

- Familiarity with cellular business and key customer impacting systems and their inter-relationship

- Familiarity with tools used for collecting consumer feedback