Circle Head - Marcom - Telecom

Our client is one of the Top Telecom Operator with pan India presence . We have been retained by them to help in scouting for best talent for their expansion.

Circle Marcom Head

Position Summary:

- Responsible for the Brand Equity & all customer facing communications in the geography;

- Protecting and enhancing the brand equity;

- Developing & implementing all communications for all forms of media, and at every customer touch point to enhance brand SOM

Job Description:

- Awareness & Involvement driving communications for the circle

- Product & Brand advertising

- Local insight development

- 360 degree communication plans & executions

- Disruptive POS visibility

- Local visibility initiatives; tie-ups & promotions

- Brand health monitoring

- Media relationship

- A&M calendar & budgeting

- Inspiring ad agency and vendor relationships

Key Responsibilites:

- Develop communications: deliver of effective communications that are relevant locally.

- Brand custodian: Ensure that all communication in local materials are met with accuracy as per brand guidelines

- Local Marcom strategy: Create /implement localized 360 degree Marcom strategy, including local visibility initiatives, retail comm. activities, local brand budget, tie-ups, joint promos. Identifying local & relevant media basis the brand strategy including guerilla activities; PR & rural marketing.

- POSM & Signage: Developing POS visibility strategy (in-shop & facia) to make the brand stand out

- Cost control: Negotiating with BTL & Marcom vendors

- Vendor management: Identify; appoint and retain external agencies to manage Advertising activities : Signage; Printers; Merchandising agency; BTL activation etc & ensuring that these agencies adhere to service level agreements and monitor quality of services.

- Media: Media relationship with local media for usage enhancement; Joint properties & media executions

- Internet Updation Information

Education: MBA

Experience: 12 + years experience. Either in a telecom operator or FMCG in a marketing role having a execution excellence. A command on the local market - consumer & market a must