Cipla - Group Product Manager

Job Description

Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.

Liaison with external agencies to deliver initiatives for portfolio

Accurate management of budgets for portfolio.

Creates and delivers operational plans appropriate to life cycle of portfolio to optimise return for Cipla

Delivery of sales targets

Full accountability for portfolio and delivery of all programmes related to it.

Disease and market understanding to develop customer insights through appropriate techniques/tools

Support and Build team to achieve team goals

Management of external agencies to meet team goals

Acts as portfolio champion to create enthusiasm and focus internally and with external customers and agencies.

Candidate profile

Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.

Full financial accountability of Advertising and Promotion budgets.

Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.

Manage all components of a key portfolio or components of a priority portfolio.

Build and develop strategic forecasting from a robust patient model.

Launch a line extension, new campaign, commercial programme, and/or generic defence.