Cipla - Category Marketing Lead - OTC/CHC

Reporting to the Marketing Head, the incumbent would manage the brands portfolio for the Consumer Healthcare Business & would be responsible for its health and marketing capabilities through:

- Driving the Sales growth and Market Share for category/brand portfolio and ensure profitability.

- Driving the Brand equity for the category/brand portfolio.

- Building marketing capabilities among the team.

The key areas of responsibility for the incumbent would be:

Strategy & Planning:

- Develop strategies and innovation master plans for Consumer Healthcare Business portfolio/category in line with Cipla Business objectives.

Brand/Category Management:

- Define and drive brand management, media planning and market research planning, execution and review processes

- Supervise Brand management, Media Planning and Market research initiatives for facilitating delivery

- Drive the use of advanced digital/social media marketing tools

Brand P&L:

- Manage investment levels and allocation of spends by category and brands

- Manage budgets, allocate resources, and deliver market-share, gross-margin and financial targets for each brand

Liaise with external agencies:

- Drive the selection of the creative, digital, media and activation agencies and manage them for branding initiatives.

An ideal candidate will have the following skill-sets:

- 4-6 years robust experience in FMCG and/or Consumer Healthcare marketing; extensive experience in consumer goods industry would be preferred.

- A dynamic and result oriented marketing professional with proven prior experience of launching - new products

- Prior proven experience in identifying actionable consumer insights is a must

- Prior hands-on experience of working in television commercials (minimum 3-4 commercials), managing media agencies and media plans, running effective digital campaigns is a must.

- Experience in collaborating with cross-functional teams viz. advertising, product, communication teams etc.

- Prior experience with managing multiple touch points viz. digital/print media/radio etc.

- Proven listening, negotiating and influencing skills

- A dynamic go-getter with excellent analytical skills and with a proven ability to think on his/herfeet.

- Education: MBA (Marketing) or its equivalent from a premier Business school.

Interested candidates should submit their profiles through iimjobs