Cipla - Business Analyst

Key Accountability :

- Fortnightly follow up across all therapies on business targets, NI, PPP, stocks, portfolio development based on marketing plan to ensure sustainable growth of business

- Review the marketing strategies, PPP secondary sales, NI launch status provided by the respective therapy head

- Liaise between Cluster Head and marketing team

- Create and drive MORs across all therapies

- Identify and measure data trends like IMS, SMSRC and triangulate the same with internal performance and come with business recommendations / insights

- Co-create differentiated marketing plans for relevant business unit, supporting the marketing manager to utilize strategic growth levers based on situation analysis and create impactful campaigns

- Monthly meeting with the relevant stakeholders to tract the NI performance

- Regular Field work to understand the performance, customer needs, brand perception, competition

- Suggest some key action points to fill the market gaps and improvise our performance

- Fortnightly tracking the effectiveness of the mega medico-marketing initiatives

- Develop key relationship with various stakeholders to align to the strategic and functional objectives

- Interact with therapy leads on a regular basis to understand their requirements and meet the needs of the department

- Manage alignment with Marketing, R&D, Supply chain, P2P and Portfolio to ensure timely launch of NI, P2P and critical stocks