Chqbook.com - Campaign Manager

What will your role look like?

An avid digital marketeer and technology enthusiast whose goal will be to drive new user growth, user engagement, and cross-sell:

Experience: 2-3 years of experience in digital, performance, and campaign marketing

1. Performance Marketing Campaigns

- Run campaigns to generate leads and acquire high-quality new customers across a variety of online channels (Google UAC, Facebook, Affiliates, etc)

- Critical and in-depth analysis and reporting of campaign performance

- Use third party analytics and campaign management tools such as Google, Facebook Business Manager, Google Analytics, Firebase, etc

- Track and assess the impact of the campaigns, update campaign reports, provide insights based on campaign performance

2. User Engagement

- Utilize the marketing automation tool (MoEngage) to run engagement campaigns & cross-sell various products to onboarded customers.

- Plan the engagement campaign calendar well in advance by creating customer cohorts and the communication that will be sent to them

- Conduct ABC testing and campaign experiments to derive the best resultsEnsure that campaigns are performing well and on time. Ensure content & language

- Ensure that campaigns are performing well and on time. Ensure content & language correctness in the campaigns.

3. Campaign Reporting:

- Measure everything. Track and analyze the campaign effectiveness to determine ROI and prioritize resources.

- Own and share the analysis and reporting on the success of campaigns.

- Ensuring 100% tracking of all marketing activities using various tools such as open analytics, firebase, CRM, etc.

Who are we looking for?

- A strong track record in driving profitable user acquisition campaigns.

- Excellent analytical skills with a sharp eye for numbers and insights.

- Very Proficient & fast at operating Excel & SQL

- Exposure working for campaigns for Fintech/BFSI/Credit Card/Insurance/Loans

- A self-starter who works well with minimal guidance and in a fluid environment.

In-depth experience with advertising channels such as Google, Facebook, LinkedIn,

Instagram and Twitter

- Experience in running mobile engagement platforms like MoEngage/ Clever Tap/ Netcore/ Webengage or similar marketing automation tools.

- Familiarity with planning, implementing and analyzing online and offline marketing campaigns across various channels.

- Ability to give direction for content & design