Chief Sales & Marketing Officer - FMCG

Job Profile :

- The incumbent will grow the current business and work on market expansion in terms of penetration and number of outlets

- The role will head sales and marketing for the firm

- He will be responsible for marketing of the brand which will largely focus on BTL activities

- Will be accountable for direct sales and marketing communication

- Evolve a sales, marketing and product/brand strategy to achieve the Top Line/Revenue targets nationally

- Ensure the marketing strategy is deployed / implemented in an appropriate way and as per the budgets set, with the help of team members

- Ensure sales efforts are made for wide reach to cover all potential customers in the current location and the other neighbouring states as well

- Regular field work with team members to provide on the job training

- Exploring new markets to increase the referral base

Candidate Profile :

Technical :

- Qualification : MBA (Full Time)

- Years of experience : 15 years - 22 years

- Strong mix of sales and marketing in the FMCG sector

- Excellent exposure to executing new product launches (from the concept to the brand launch phase including designing the product)

- Ideal candidate will have grown from a sales role into currently a marketing role as he will have experience to handling ground operations as well

- Proven experience in building the business across zones

Behavioral :

- Strong team management skills

- Exposure to building teams

- Visionary and ability to understand and execute the future growth plans of the firm

- Strong stakeholder management skills