Chief Product Marketing Officer - Education

- We are looking for a smart and experienced Product Marketing professional to join our Leadership TeamProduct Marketing Strategy

- Planning, developing, implementing and managing the overall product marketing strategy for parents and students in the B2C scenario

- Responsible for Product Positioning, Go To Market Strategy and Digital Marketing

- Strategize and execute marketing campaigns across all digital channels

Product Content :

- Manage and improve all product-related content including collaterals & website

- Actively manage content writers to create blogs targeted to customers across the sales funnel

- Creating content for social media campaigns

- Ability to hire and manage content writers (in-house & outsourced)

Lead Generation :

- Growth hacking and driving lead generation aggressively across all channels

- Facebook

- Adwords

- Instagram

- Other Social Media

- Should be able to drive and optimize Email Marketing and Drip campaigns

- Measure and constantly optimize campaigns across all channels

SEO & Website :

- Strengthen Lead Generation from SEO/SEM and Google Analytics

- Optimize website and product-related online platforms for SEO efficacy

- Monitor competition and provide ideas to stand out organically.

Required Skills/Experience:

- Atleast 8+ years of experience in Marketing with a minimum of 5+ experience in Product Marketing

- Proven work experience in a senior position in Product marketing

- Demonstrable experience in designing and implementing outcome-oriented digital marketing campaigns across email, social media, Adwords

- Strong understanding of SEO

- Strong grip on content marketing

- Familiarity with web design

Preference for Candidates:

- With entrepreneurial stints

- Who have lived or worked abroad

- Who have worked in the Ed-Tech Space

Attitude:

- Leadership driven approach

- Excited to manage targets

- Team Player with the ability to coordinate across functions and levels

- Individual contributor as well as a Strong Leader