Chief Marketing Officer - University

We are executing a search for the Chief Marketing Officer as a part of the Admissions Department for a premium University in Bangalore.

Responsibilities:

- Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives

- Design and improve upon marketing campaigns for each aspect of the University Negotiate compensation and project details for outside contractors related to marketing and promotions

- Create and propagate an enthusiastic brand message that will resonate with our target demographic

- Follow up with Cluster Managers / Marketing Managers on daily revenue reports, social media strategies and other components of the marketing program

- "Listen" to the trends of the market and directing the market research efforts of the University

- Defining marketing strategies to support the University's overall strategies and objectives

- Develop a feasible marketing plan for the department and oversee its day-to-day implementation

- Plan and organize marketing functions and operations (Admissions business development, branding, communications etc.), and ensure they project the University's unique "voice" Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Build a highly efficient team of marketing professionals

- Create a solid network of strategic partnerships

Qualifications:

- Bachelor's Degree in Marketing required (MBA will be preferred)

- 15 plus years' experience in marketing and/or advertising, especially working with Educational Institutions / Universities

- 5+ years' experience in a supervisory or managerial role