Chief Marketing Officer (CMO)- For lndia's largest travel and holiday information portal
- Responsible for the overall Marketing portfolio of company across all verticals, platforms and consumer segments with over 20 brands and managing a team of 45. Responsible for all traffic & consumer marketing initiatives across web & mobile platforms
- Accountable for setting up business targets and goals across all businesses of the Group
Brand Communication:
- Managing all Online & Offline marketing activities and driving topline across businesses Brand Custodian for all brands within the group
- Creation of all advertising and communication strategy for entire group's brands
- Alliances & Partnerships
- Social Media
- Digital
- Media Buying & Planning
- Analytics & Insights
- Creative & Content
- Responsible for managing the global communication and marketing operations in India, USA / UK
- Strategic Relations & Ancillary Revenue management
- Managing the overall brand, media and corporate communication and product roadmap strategy
- Repositioning the brand as a service oriented organization
- Delivering the annual revenue target spread across all products and bottomline
- Developing all advertising, media - online, offline, ATL, BTL strategies and DM practices
- Management of the entire product portfolio of airline ticketing, hotels, holidays, packages
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