Chief Marketing Officer - Retail/Telecom/FMCG/FMCD

Chief Marketing Officer

Branding and Marketing direction for the Business

- Plan for market share enhancement through targeted marketing programs for each product line/ each region as per the Business Plan

- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs and PR)

- Focus on creating new brands / different formats/ new geo expansion as per our strategic plan

- Be the Brand Custodian who ensures a sync between the Brand and Values

- Drive Brand expansion initiatives and enhancing brand relevance

- Create Brand positioning and go-to- market strategy for new LOBs

- Manage the brand P&L and ensure revenue generation through the marketing programs

- Manage and champion the Customer Experience across our regions working with Operations, VM and Store Planning

- Design engagement touchpoints and customised programs for target groups- Loyalty programs, Premium services