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03/05 Abraham Olickal
Managing Director at Htree HR Consultants Pvt Ltd

Views:1116 Applications:185 Rec. Actions:Recruiter Actions:41

Chief Marketing Officer - Retail/Telecom/FMCG/FMCD (14-25 yrs)

Cochin/Kochi Job Code: 1089046

Chief Marketing Officer

Branding and Marketing direction for the Business

- Plan for market share enhancement through targeted marketing programs for each product line/ each region as per the Business Plan

- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs and PR)

- Focus on creating new brands / different formats/ new geo expansion as per our strategic plan

- Be the Brand Custodian who ensures a sync between the Brand and Values

- Drive Brand expansion initiatives and enhancing brand relevance

- Create Brand positioning and go-to- market strategy for new LOBs

- Manage the brand P&L and ensure revenue generation through the marketing programs

- Manage and champion the Customer Experience across our regions working with Operations, VM and Store Planning

- Design engagement touchpoints and customised programs for target groups- Loyalty programs, Premium services

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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