Chief Marketing Officer - Retail

Chief Marketing Officer - Retail

- Branding and Marketing direction for the Business

- Plan for market share enhancement through targeted marketing programs for each product line/ each region as per the Business Plan

- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs, and PR).

- Focus on creating new brands / different formats/ new geo expansion as per our strategic plan.

- Manage targeted customer acquisition by leveraging company heritage.

- Design engagement touchpoints and customized programs for target groups- Loyalty programs, Premium services

- Drive Experience marketing through Bhima Experience Zones in each store for differentiated offerings

- Manage the brand P&L and ensure revenue generation through the marketing programs

- Drive marketing plan (ATL/BTL) for product lines (Digital/ Social /Broadcast/ Print Media)

- Facilitate omnichannel sales building brand engagement on the company Website, E-commerce platforms, and Social Media

- Deliver targeted measures - design GTMs, communication programs, and season/occasion-led interventions; media planning and BTL execution by region and by format to drive sales.