Chief Marketing Officer - Real Estate Developer

Designation / Role : Chief Marketing Officer (Real Estate/Developer Company)

Location : Kolkata

Reporting to Managing Director

Purpose of the Role :

- To develop an overall strategy through consumer initiatives, brand planning and budget management across the various geographies & categories which would enable business to achieve its end objective.

Key Responsibilities :

Marketing and Branding :

- Demonstrate creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points

- Enable innovation & launch agenda across projects and segments.

- Recognize business opportunities and support business to allocate and prioritize resources for research and development and marketing communications.

- Develop ideas and strategies to enhance Companys brand visibility through planned / structured and innovative marketing and branding initiatives (ATL & BTL).

- Facilitate revenue generation of new and ongoing brands. This includes marketing strategy and tactics.

Communication and Relationship Management :

- Oversee all communications, public relations and promotional activities selected to support the brand and marketing strategy.

- Innovatively manage website maintenance, social media participation and trade show exhibitions.

- Manage press relations, speaking engagements, special events and community outreach activities.

- Enhance networking and relationship building with online platforms (example: 99 acres, magic-bricks.com etc.) to leverage upon it and promote the brand.

Communications and Media :

- Knowledge of media production, communication, dissemination techniques and methods, cost analysis and control. This includes alternative ways to inform and entertain via written, oral, and visual media.

Leadership - People & Process Management :

- Collaborate with functional and business Heads across group for propagating a synergistic approach towards brand internalization.

Bottom-line orientation :

- Budget management, cost consciousness and accountability for bottom line.

- Demonstrate measurement of the results of marketing programs in terms of increased market share, revenue growth and improved profitability.

Key Competencies :

- Strong marketing acumen and strategic skills to enable the thinking on overall strategy, business model, consumer initiatives and brand planning.

- Ability to handle branding and promotion of multiple projects at once in a fast-paced work environment,

- Hands-on experience on marketing launches, using marketing channels to create qualitative - quantitative value for the brand, anchoring research & consumer insights, exposure to brand management practices, proven marketing strategy execution capabilities.

- Well organized with strong customer-service, writing and presentation skills.

- Technical proficiency integral to desktop publishing and website maintenance.

- An ability to lead the marketing team and work with vendors.

- Understanding of markets and customers.

- Handling market complexity.

- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

- Persuasion - Persuading others to change their minds or behavior.

- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

- Operations Analysis - Analyzing needs and product requirements to create a design.

- Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Key Criteria/measurements to be used while hiring :

- Bottom lines & numbers

- Structured versus Unstructured Work

- Work With Work Group or Team

- Ability to take decisions

- Time Management

- EQ, IQ, Moral Quotient, Social Quotient, and Self Quotient

- Dependability

- Realistic

- Initiatives

- Persistence

- Adaptability/Flexibility with business

- Recognition

Ideal Candidate Profile :

- Qualification MBA (Marketing) from an Institute of repute with relevant industry exposure (real estate background or exposure to construction development).

Years of experience : Around 20+ years (Relevant industry exposure)

CTC range : As per the industry practices

Sriparna Sengupta

9831182073